#Launchpad For Fashion Dreamers wwd how to#

Natural and organic materials were prioritized, as was end-of-roll, and no synthetic fabrics were used in the collection. For this reason, the collection rests on cashmere and wool sourced from Scottish textiles firm Johnstons of Elgin that is fully traceable, and organic eco silk sourced from Centro Seta in Italy. Marchetti, who has championed sustainability since 2009, pointed to the Prince of Wales’ beliefs in sustainability for more than four decades. The men’s wear points to his fascination with architectural details. His studies of drapery inspired the women’s wear, seen in folds, pleats, smocking, ties and bows. In men’s wear, data was mirrored in a camel coat or navy trousers, as well as the drawstring detail at the waist of casual trousers.Ĭreated during the 500th anniversary of the death of Leonardo da Vinci, the legendary artist’s knots are a feature throughout the collection.

#Launchpad For Fashion Dreamers wwd how to#

The artisans were granted exclusive access to five years’ worth of YNAP data on long-term preferences of the group’s 4.3 million customers and learned how to process image data and use AI visual recognition to inform the styles and silhouettes of their designs.įor example, in the women’s wear collection, details from the wide legs and midi lengths to the cinched-in waists and pussy bows were design choices that reflected customer preferences. The knitwear was designed by the Italian artisans and manufactured at Johnstons of Elgin’s knitwear mill in Hawick, Scotland. The artisans were bestowed a Modern Apprenticeship Award in Heritage Textiles in partnership with Glasgow Clyde College. Six Italian students from leading design school Politecnico di Milano’s Fashion in Process (FiP) research laboratory led the design of the collection, while British artisans were trained at Dumfries House, the headquarters of The Prince’s Foundation in Ayrshire, Scotland, producing most of the collection in the estate’s Textile Training Centre. The ready-to-wear capsule of women’s and men’s wear comprises 18 pieces, produced in a total of around 600 units. “This gave one young person the confidence to even set up his own business and another is teaching sustainability at school,” Marchetti said. Marchetti said the project is an “incredible launch pad,” since all of the 10 artisans have already found jobs in companies ranging from Ermenegildo Zegna and Max Mara to Off-White. “These are jobs that we cannot lose,” he added referring to the art of craftsmanship, expressing his pride and belief that it will be a blueprint for more sustainable collections. in a spirit of collaboration at the time of Brexit,” said Marchetti, underscoring that YNAP is Anglo-Italian. “There are fundamental values beyond marketing in this project, which bridges Italy and the U.K.